Google base is an incredible tool for the Etsy seller.  It’s a great way to get your beautiful handmade stuff in with all the big brands in the Google search results.  And it actually pretty easy!  Below are illustrated instructions on how to do this.  The whole process will probably take you under 20 minutes.  You can register multiple Etsy shops under one Google Base accounts, just repeat steps 4-10 and make a new name in the ”data feed file name” field.

You can download a pdf version (with better images, sorry I can’t figure out how to make them look better!) of these instructions here.

1. Go to www.google.com/base.
Click on the “Create an account now” button.
Note: Even if you have a Google account, you must sign up for a Google Base account.

1

2. Fill in your shop name, shop description, and website URL.  The rest is all optional, I left it all blank.  Accept the terms of service at the bottom and click “Save Updates”.

Note:  You must use your URL with the numbers at the end, not the one with your shop name.

Fill in your shop name, shop description, and website URL. The rest is all optional, I left it all blank. Accept the terms of service at the bottom and click “Save Updates”. Note: You must use your URL with the numbers at the end, not the one with your shop name.

3. This will bring you back to the dashboard page.  Click “Data Feeds”.

3. This will bring you back to the dashboard page. Click “Data Feeds”.

4. Click “New Data Feed”.

4. Click “New Data Feed”.

5. Select “United States”  Select “Products”  Make sure it says “googlebase”  For the data feed filename type “yourshopname.xml”  Click “Register data feed”

5. Select “United States” Select “Products” Make sure it says “googlebase” For the data feed filename type “yourshopname.xml” Click “Register data feed”

6. This will take you back to the data feeds page.  Click “Edit” next to your data feed name.

6. This will take you back to the data feeds page. Click “Edit” next to your data feed name.

7. Make sure it says googlebase.  Select “Autodetect”.  Select “UTF-8”.  Click on “Save Changes”.

7. Make sure it says googlebase. Select “Autodetect”. Select “UTF-8”. Click on “Save Changes”.

8. This will take you back to     the data feeds page.  Click “Create” under the Upload Schedule.

8. This will take you back to the data feeds page. Click “Create” under the Upload Schedule.

9. Open a new window and go to your Etsy shop and right click on “Subscribe to shop feed”.  Click on “Copy Shortcut”.

9. Open a new window and go to your Etsy shop and right click on “Subscribe to shop feed”. Click on “Copy Shortcut”.

10. Go back to the Scheduled Upload page.  Select how often you want it to update your listings.  Paste the shortcut that you just copied from your Etsy page into the “URL of file” field.  Click “Schedule”.

10. Go back to the Scheduled Upload page. Select how often you want it to update your listings. Paste the shortcut that you just copied from your Etsy page into the “URL of file” field. Click “Schedule”.

It will take up to 24 hours for your items to show up in the Google Product search results. To find them, go to www.google.com/products and in the search box type “shopping results for yourshopname”. This should bring up your results.

1. Go to www.google.com/base.
Click on the “Create an account now” button.
Note: Even if you have a Google account, you must sign up for a Google Base account.